Tennis Gear Guide (tennisgearguide.co.uk) is committed to protecting your privacy. This policy explains what information we collect when you visit our website and how we use it.
Who we are
Tennis Gear Guide is a UK-based website providing tennis equipment reviews, guides and recommendations. For any privacy-related queries, you can contact us at: info@tennisgearguide.co.uk
What information we collect
We collect limited information automatically when you browse our website. This includes your IP address, browser type, device information, pages visited, and how you arrived at our site. We do not ask you to create an account or submit personal details through forms.
How we collect information
Information is collected through cookies and similar tracking technologies. We use Google Analytics to understand how visitors use our website, which helps us improve our content. Our advertising and affiliate partners may also use cookies to show you relevant advertisements and track referrals.
Cookies
Cookies are small text files stored on your device. We use the following types:
Essential cookies help our website function properly and cannot be disabled.
Analytics cookies (Google Analytics) help us understand visitor behaviour. These collect anonymised data about which pages you visit and how long you spend on the site.
Advertising and affiliate cookies are used by our partners (including Amazon Associates and other affiliate programmes) to track when you click through to retailer websites and make purchases. This is how we earn commission to support the site.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing ones. However, blocking certain cookies may affect your experience on our site.
Why we process your information
We process information based on our legitimate interests in operating and improving our website, understanding our audience, and earning affiliate commission to fund our content. For advertising cookies, we rely on your consent where required.
Third parties we share data with
We share data with the following third parties who act as data controllers in their own right:
Google Analytics processes anonymised website usage data. You can opt out using the Google Analytics Opt-out Browser Add-on.
Affiliate networks and retailers (including Amazon) receive information when you click affiliate links. This enables them to track purchases and attribute commission to us. Each retailer has its own privacy policy governing how they use your data.
Advertising partners may collect data to serve personalised advertisements. Where consent is required, this will be requested before such cookies are placed.
How long we keep your data
Analytics data is retained for 26 months. Cookies expire according to their individual lifespans, which vary from session cookies (deleted when you close your browser) to persistent cookies (up to 2 years).
International transfers
Some of our third-party partners, including Google, are based in the United States. Where data is transferred outside the UK, appropriate safeguards are in place in accordance with UK GDPR requirements.
Your rights
Under UK data protection law, you have the right to:
Access the personal data we hold about you; request correction of inaccurate data; request deletion of your data in certain circumstances; object to processing based on legitimate interests; and withdraw consent where processing is based on consent.
To exercise any of these rights, please contact us using the details above.
Complaints
If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). You can contact them at ico.org.uk or by calling 0303 123 1113.
Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.